Watching Full episodes via the internet has always been popular, but now it has skyrocketed. Double the number of Internet users now view full TV shows online than they did in 2006.

The report compiled by Research company Knowledge Networks, showed that a fifth of Internet users surveyed aged 13-54 view full TV shows on the net. And 2 in every 3 say the now ‘expect’ their favorite TV shows to be available online for watching on any device including mobile phones, settop boxes and other mobile devices. Surveyed were over 1900 people aged between 13-54.

Titled ‘How People Use TV’s Web Connections’, the report also revealed the sharp rise in popularity of online tv and catch-up tv websites. Visitors of the premiere TV website Hulu have more than doubled between 2007-2009. Now over 28% of the internet using demographic are watching Hulu. Still more popular however are Youtube and the networks’ websites. The networks are the first place people look for catch up tv episodes.

Soi what are people searching for when looking for TV shows on the net? 87% want to see a recent TV episode they may have missed, 40%want to watch older episodes, or to catch up on older shows, 18% of users are looking for brand new episodes to watch.

More interesting statistics from the report showed that 30% of viewers have sent the TV show link to a friend and 86% get more engaged with shows they view on the internet

David Tice of Knowledge Networks commented:- “Amongst streamers, there is no shortage of demand for TV network content, and Internet availability of full episodes increases their appetite for both online and traditional viewing of programs. This kind of access and control has become something streamers demand, and networks and sponsors both reap benefits from the added engagement that full TV streaming creates.”

Interestingly, new episodes are not the main driving factor for online viewers as used to be the case. Now catching up on shows missed is the driving factor.

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